Classic Marketplace

Amazon is the the number 1 and most iconic classic market place in the world. Increasingly businesses are following suite and adding a marketplace to their proposition. There is a clear and visible increase in the number of marketplaces coming to the market. These include the likes of Alibaba, Facebook Marketplace, Uber, Booking, Air BnB and Allegro. In addition, a wide range of traditional retailers like Tesco, Game, Carrefour, Halfords, el Corte Ingles and BestBuy are getting in on the act.

Primary business benefits:

  • Helps price competitive position so the marketplace is often seen as the cheapest
  • As you will always receive the agreed commission for the vendor sale you can manage your margin to commission thresholds to decide your pricing. This helps protect your profitability but ensuring you still get the sale whilst increasing site conversion.
  • Improved customer service: the marketplace is the front end and first point of call for most customer service queries.
  • Enhanced brand perception: this leads to better brand and price perception even if the product is shipped from the vendor!

Products & ranges

  • Offers products from both the existing store range plus the additional products from range extensions provided by vendors
  • The sale can come from the existing store range or the vendor store. If the sale comes from the vendor then the marketplace receives an agreed commission for the products purchased
  • The customer has full choice and flexibility e.g. even if the existing store product goes out of stock then usually there’s a marketplace store that has availability
  • Each vendor is responsible for managing the supply of products purchased from them (either via drop shipping to the marketplace logistics operation or direct to the customer)

How to start?

It couldn’t be simpler. Select the “contact us” button below and send us your contact information. We’ll get straight back to you where one of our Bright Geeks will discuss your specific needs with you. We look forward to speaking with you